by Bo Mathiesen
Managing Director, Danish Pilot Service
I think it is very noble, but a lot of companies get tangled up in trying to position themselves in the marketplace by using Values and Missions. I’m afraid there are so many companies expressing themselves through them that they assume an air of anonymity. The same words and thoughts repeated so often they could become an after-dinner game – one of trying to match the aims to the particular company.
Values and Missions tend to plot a path to a desired goal. At the Danish Pilot Service we have taken a different approach. We want to look at where we are now, for now is when we are needed. Only what we are now, at this moment in time, is relevant to our services, relevant to you. Now is what you get.